SCOPE OF WORK
An emotionally impactful and social media friendly 30-60 second video promoting the Joyful Moments activity cards and the joy they provide to older adults in isolation and their families. The video will be driven by existing b-roll footage of older adult clients engaging in Joyful Moments activities, a compelling music track, and text animation. The text animation will use the hashtag #joyfulmoments, and the word ‘moments’ will be replaced by ‘parents’, ‘families’, ‘friendships’, ‘activities’, and ‘memories’ to emphasis how the Joyful Moments activity cards affect joy holistically throughout the entire lives of older adults.
Detail 2
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